Let’s say you want to open a lemonade stand. Before setting it up, you should know how many people might buy lemonade from you. Focusing on market size would help. Market sizing is the practice of gauging the size of your company’s potential customer pool. For a...
Who needs automated sales planning tools? Well, according to studies, you do. Ninety-one percent of marketers say marketing automation helps them achieve their objectives. From crunching numbers to spotting trends, automated sales tools provide the secret sauce...
What time of year is it? Here’s a clue: The conference room is adorned with motivational banners, and everyone’s favorite part—the company swag—is piled as high as the mounds of buffalo chicken wings on the neighboring table. It’s the sales kick-off (SKO) season! But...
It was the sales statistic heard round the world: Over 90 percent of sales teams missed reaching 80 percent or more of their quotas last year. Are challenging market conditions to blame? Perhaps inaccurate historical data? Was it an inexperienced sales team? Maybe it...
Did you know the error rate for data entered manually is around 1 percent every day? As time passes and errors transfer to other datasheets, the inaccurate data will interfere with other departments, namely, your RevOps team. If your company uses spreadsheets to...
Do you feel like your marketing and sales teams are doing their own thing even though they’re supposed to be on the same page? Most salespeople admit that spending valuable time chasing what turns out to be a lousy lead feels like a punch in the gut and slaps down...
