by Erick Ramírez | Jan 28, 2026 | Sales
With AI driving a 30% or better improvement in win rates, teams that wait risk falling behind right now. Yet most sales coaching still uses outdated methods built on inconsistent feedback, subjective gut calls, and anecdotal advice that ignores performance data. This...
by Erick Ramírez | Jan 28, 2026 | Sales
According to a recent study, 72% of reps missed quota in 2023. Our own 2025 Benchmarks Report confirms this trend, finding that 76.6% of sellers missed their number. When the forecast slips, the default response is to scrutinize deal stages and rep commits. Your...
by Erick Ramírez | Jan 28, 2026 | Sales
Even after quotas were reduced by 13.3 percent, seller quota attainment is still a challenge. Nearly 77 percent of sellers are missing their number. The issue is not only goal-setting. It is execution. A major cause of the execution gap is an outdated approach to...
by Erick Ramírez | Jan 27, 2026 | Marketing, Sales
Storytelling adoption grew 46% in 2024. Yet for B2B revenue leaders, much of the advice still feels impractical. Vague talk about brand identity and consumer examples misses the point: you must build your story on data. Use this framework to move beyond generic brand...
by Erick Ramírez | Jan 27, 2026 | Sales
A formal business plan more than doubles your chances to secure investment capital, yet most sales plans fail before the first quarter ends. The reason is simple: teams design them as static documents. Built in disconnected spreadsheets, these plans go out of date the...
by Erick Ramírez | Jan 26, 2026 | Sales
With 67% of sales reps expecting to miss their number this year, revenue leaders face intense pressure. Many reach for the hire button to close the gap, hoping that more activity will save the quarter. This move is a costly mistake. It treats headcount as the fix for...
