by Erick Ramírez | Jan 2, 2026 | Uncategorized
While AI adoption is speeding up, the most successful organizations are focusing on something else. A recent study found they devote 70% of their effort to people and processes, not just technology. For GTM leaders, that creates a clear tension: the push for AI-driven...
by Erick Ramírez | Dec 31, 2025 | Uncategorized
AI is everywhere in GTM. The hard part is proving it helps reps close more deals, faster. A recent report found that 90% of go-to-market teams at large companies have implemented AI tools, yet widespread adoption has created a more complex challenge: proving its...
by Erick Ramírez | Dec 31, 2025 | Uncategorized
AI is everywhere in go-to-market teams, yet outcomes often fall short. 95% of enterprise AI initiatives deliver zero return, with most pilots failing to drive real business impact. Technology is not the problem. Disconnected operations undermine results. A successful...
by Erick Ramírez | Dec 31, 2025 | Uncategorized
While AI adoption is surging, most companies are not ready to put it to good use. According to Cisco’s 2024 AI Readiness Index, Only 13% of companies globally are ready to leverage AI to its full potential. This readiness gap leads to wasted investment and...
by Erick Ramírez | Dec 30, 2025 | Sales, Uncategorized
Your team just finalized its annual sales plan after weeks of painstaking work. Quotas are set, territories are drawn, and the strategy is locked in. There’s just one problem: it’s already obsolete. A well-structured plan is critical, but the market changes faster...
by Erick Ramírez | Dec 29, 2025 | Uncategorized
Most B2B content is a guess. Marketing teams create what they think buyers want, which is why a staggering amount of it is never even used by sales. The problem is a fundamental disconnect: marketers are too far removed from the day-to-day conversations that reveal...
