by Amy Cook | Feb 11, 2025 | Blog
From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people. In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a...
by FULLCAST | Feb 4, 2025 | Blog, Uncategorized
Former executive at Domo, Simplus and Adobe joins fast-growing revenue operations SaaS platform. Salt Lake City, Utah—Feb. 3, 2024—Fullcast, the leading platform for go-to-market (GTM) operations, today announced the appointment of Pete Shelton as chief revenue...
by FULLCAST | Jan 28, 2025 | Blog
It was the statistic that sent sales managers reeling. Up to 91 percent of sales teams whiffed their sales quotas in 2024. As go-to-market teams dive into a new year of territory planning, the effects of missed quotas have some RevOps leaders asking what went wrong...
by FULLCAST | Jan 27, 2025 | Blog
It’s tough to get sales forecasting right, and less than half of sales leaders and sellers feel confident about theirs. This means it’s important not to celebrate those forecasts before closing the deals, as forecasts don’t always match up with what actually gets...
by Amy Cook | Jan 22, 2025 | Blog
Since the term was coined in 2016, revenue operations (RevOps) has evolved to help business leaders navigate dynamic Go-to-Market strategies across industries. As one of the fastest-growing roles in 2024, what can businesses expect in 2025? Change, of course. In the...
by FULLCAST | Jan 17, 2025 | Blog
Silicon Slopes Summit 2025 has been incredible, and the Fullcast team is thrilled to be a part of the conversations about entrepreneurship, startup strategies, and business leadership! Since 2017, Utah’s longest-running grassroots tech event has provided the...
