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Why Sales Leaders Distrust Forecasts (And How to Fix It for Good)

Why Sales Leaders Distrust Forecasts (And How to Fix It for Good)

by Erick Ramírez | Jan 12, 2026 | Sales

Effective sales forecasting is the bedrock of a predictable business, yet for many leaders, trust in the process is at an all-time low. A study by SiriusDecisions found 79% of sales organizations miss their forecast by more than 10%. This widespread inaccuracy creates...