by Erick Ramírez | Jan 29, 2026 | Marketing
Traditional pipeline methods fail most sales teams, with only 20% able to forecast with over 75% accuracy. While this challenge affects the entire revenue organization, the most volatile and misunderstood variable is often the marketing-sourced component. Gut-feel...
by Erick Ramírez | Jan 19, 2026 | Sales
If your forecast is off, your plan is off. Miss by enough and hiring, marketing, and investor trust all wobble. Research from Forrester (formerly SiriusDecisions) shows how common this is: 79% of sales organizations miss their forecast by more than 10%. Many teams...
