by FULLCAST | Apr 7, 2026 | Sales
Your B2B sales process sits in a slide deck, a wiki page, or a training manual that onboarding reps skim once and never revisit. Yet quota attainment across B2B sales teams averages just 47%. Nearly half of all reps miss their numbers. If everyone has a sales process,...
by FULLCAST | Mar 19, 2026 | Sales
Your sales team just closed $2M in new deals this quarter. Your CFO says you only recognized $500K in revenue. Your CEO wants to know which number to report to the board. This disconnect plays out in revenue organizations every quarter. With SaaS companies routinely...
by FULLCAST | Mar 18, 2026 | Uncategorized
A Chief Revenue Officer pulls up the Q4 results. Marketing claims credit for 45% of closed revenue. Sales credits outbound efforts for 60%. Channel partners claim 25%. The teams have attributed 130% of revenue, and not a single insight answers the question that...
by FULLCAST | Mar 18, 2026 | Uncategorized
41% of marketers still rely on last-touch attribution as their primary model for online channels. That means nearly half of all marketing teams are making budget decisions, defending ROI, and planning campaigns based on a model that ignores every interaction except...
by FULLCAST | Mar 17, 2026 | Sales
Forecast accuracy is getting worse. Only 40% of organizations report high or good forecast accuracy, a 13% decline from 2021 levels when 53% achieved satisfactory results. For RevOps leaders accountable to boards, investors, and executive teams, that trajectory...
