by Erick Ramírez | Nov 5, 2025 | Blog
If forecasting feels like a constant struggle, you are not alone. 93% of sales leaders cannot forecast revenue within five percent of their actual number, creating a costly disconnect between expectations and results. The root cause is clear. Leadership sets...
by Erick Ramírez | Oct 29, 2025 | Blog
With 15.4% of companies reporting they lack a defined GTM strategy, many businesses are operating without a plan. But even with a plan, a GTM strategy without an accurate forecast is like a map without a compass; it shows a destination but offers no real-time guidance...
by Erick Ramírez | Oct 27, 2025 | Blog
Revenue leaders agree that sales forecasting is critical for growth, yet new research reveals a wide gap between importance and execution. Only 27% say their forecasts are accurate, a failure that often stems from relying on a patchwork of spreadsheets, optimistic...
by FULLCAST | Sep 29, 2025 | Blog
Small changes, big consequences. That’s the reality in account-based business today. Shift a commission, rejigger a quota, redraw a territory map and watch the ripple effect slam into sales, support, finance, and beyond. Business research found that 92 percent of B2B...
by Amy Cook | Aug 15, 2025 | Blog, Sales
Many AI tools promise to automate the entire sales process, forcing leaders into a false choice: replace reps or ignore the technology. Craig Daly, Chief Revenue Officer at Nectar, argues for a third option. The most effective AI sales strategy is not about removing...
