by Erick Ramírez | Jan 28, 2026 | Sales
According to a recent study, 72% of reps missed quota in 2023. Our own 2025 Benchmarks Report confirms this trend, finding that 76.6% of sellers missed their number. When the forecast slips, the default response is to scrutinize deal stages and rep commits. Your...
by Erick Ramírez | Jan 27, 2026 | Marketing, Sales
Storytelling adoption grew 46% in 2024. Yet for B2B revenue leaders, much of the advice still feels impractical. Vague talk about brand identity and consumer examples misses the point: you must build your story on data. Use this framework to move beyond generic brand...
by Erick Ramírez | Jan 22, 2026 | Uncategorized
Companies that master data-driven forecasting techniques grow 19 percent faster than those relying on guesswork. Yet for organizations managing multiple products, this can feel out of reach. As your portfolio expands, complexity grows exponentially, turning reliable...
by Erick Ramírez | Jan 20, 2026 | Sales
A Deloitte study found that 73% of employees report improved performance when they collaborate. Yet for most revenue teams, the forecasting process feels less like a strategic huddle and more like a contentious exercise. Sales, marketing, and finance operate from...
by Erick Ramírez | Jan 19, 2026 | Sales
If your forecast is off, your plan is off. Miss by enough and hiring, marketing, and investor trust all wobble. Research from Forrester (formerly SiriusDecisions) shows how common this is: 79% of sales organizations miss their forecast by more than 10%. Many teams...
