by Erick Ramírez | Nov 26, 2025 | Sales
By 2025, an estimated 80% of B2B sales interactions will happen in digital channels. That digital-first reality has undermined the old assumptions behind annual, spreadsheet-heavy sales plans. Many revenue teams still plan once, then spend the year patching a plan...
by Erick Ramírez | Nov 20, 2025 | RevOps
The RevOps model is no longer a trend. By 2026, around 75% of the fastest-growing companies are expected to use it. But simply having a RevOps function is not enough to guarantee success, especially if you apply a one-size-fits-all approach. The key to unlocking its...
by Erick Ramírez | Nov 18, 2025 | RevOps
Businesses that achieve true cross-functional integration report 36% more revenue growth and up to 28% more profitability. But for large enterprises, getting there is not as simple as hiring a RevOps team. At the enterprise level, Revenue Operations is less about...
by Erick Ramírez | Oct 27, 2025 | Blog
Most go-to-market strategies score well in planning reviews, but results lag once they reach the field. While Gartner research shows that 85% of respondents believe their GTM strategy is at least “somewhat effective,” the gap between “somewhat”...
