by FULLCAST | Apr 7, 2026 | Sales
Your CRM is losing value every day. B2B data degrades 22.5% to 70% annually, costing revenue teams millions in wasted effort and missed opportunities. Yet companies that invest in data hygiene and enrichment see 20% to 30% better conversion rates, 25% more...
by FULLCAST | Mar 20, 2026 | Uncategorized
Intent data is no longer a niche tactic. It is a core part of modern GTM strategy. In fact, 96% of B2B marketers report seeing success when using it to achieve their goals. Yet many revenue teams still struggle to turn these signals into pipeline. They chase...
by FULLCAST | Mar 17, 2026 | Uncategorized
The intent data market is projected to reach $8.3 billion by 2028, according to industry analysts. Yet only 25% of B2B companies actually use intent tools, per recent B2B marketing surveys. Intent-based campaigns drive 93% higher conversion rates over traditional...
