by FULLCAST | Mar 30, 2026 | Marketing, Sales
62% of B2B companies struggle with lead generation. Yet it remains the top priority for 91% of B2B marketers. That gap should alarm every revenue leader reading this. The paradox is hard to ignore. Companies invest more in tools, channels, and headcount every year....
by FULLCAST | Mar 26, 2026 | Sales
91% of marketers rank lead generation as their most important goal. Yet 80% of leads never convert to revenue. That gap between effort and outcome isn’t a minor inefficiency. It’s a systemic failure that costs B2B companies millions in wasted pipeline,...
by Erick Ramírez | Nov 17, 2025 | Marketing
Pipelines stall when marketing treats demand gen and lead gen as rivals. That either-or mindset fragments strategy, slows pipeline, and constrains growth. While 91% of marketers say lead generation is their most important goal, a successful strategy requires more than...
by Erick Ramírez | Nov 13, 2025 | Blog
With 91% of marketers calling lead generation their most important goal, filling the sales pipeline remains a top priority for GTM teams. For modern revenue organizations, the goal is not volume for volume’s sake; it is a reliable pipeline that converts. Lead...
