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Automated Lead Assignment: The Complete Guide to Routing Leads Without Manual Work

Automated Lead Assignment: The Complete Guide to Routing Leads Without Manual Work

by FULLCAST | Apr 23, 2026 | Sales

A lead fills out your demo form. It sits unassigned for six hours. By the time a rep reaches out, the prospect has already booked a call with your competitor. This scenario repeats thousands of times every day across B2B sales teams. And the cost is significant: poor...