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Lead Scoring: The Foundation of Revenue-Efficient Go-to-Market

Lead Scoring: The Foundation of Revenue-Efficient Go-to-Market

by FULLCAST | Apr 3, 2026 | Sales

Sales reps spend roughly 79% of their day on activities that have nothing to do with selling, according to research from Salesforce. Without a systematic way to prioritize which leads deserve attention first, that remaining 21% gets wasted on prospects who were never...