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Beyond MQLs: How to Measure Marketing’s Impact on Pipeline

Beyond MQLs: How to Measure Marketing’s Impact on Pipeline

by Erick Ramírez | Jan 6, 2026 | Sales

Your marketing team is hitting its MQL goals, but the sales team is still missing quota. Sound familiar? This disconnect is not surprising when one analysis puts the average MQL to SQL conversion rate at just 13%, pointing to a gap between what marketing flags and...