by FULLCAST | Jun 5, 2026 | RevOps
PLG startups raised over $15 billion globally in 2024, with a further $6 billion deployed in the first half of 2025 alone across more than 350 deals. That level of investment isn’t chasing a trend. It’s funding a fundamental shift in how B2B software...
by FULLCAST | Apr 28, 2026 | Sales
The global SaaS market is on track to reach $793.10 billion by 2029, growing at nearly 20% annually. Yet most SaaS sales teams still operate with processes, metrics, and compensation structures built for perpetual license models. SaaS sales isn’t traditional...
by FULLCAST | Apr 13, 2026 | RevOps
The shift toward product-led growth is accelerating across B2B SaaS, and the numbers tell a compelling story. 91% of companies plan to increase their product-led growth investment, and PLG adoption has jumped from 45% to 55% in just three years. But choosing a growth...
by Erick Ramírez | Feb 25, 2026 | Uncategorized
Product-led growth adoption jumped from 45% to 55% in three years, confirming a fundamental shift in how B2B SaaS companies approach customer acquisition. Product-led companies enjoy higher revenue growth rates than their sales-led peers on average, with leading PLG...
