by Erick Ramírez | Feb 23, 2026 | Sales
Just 14% of sellers are now responsible for 80% of new logo revenue, according to recent research on sales performance distribution. When revenue teams lack a clear Ideal Customer Profile, resources get wasted on low-probability prospects while top performers...
by Erick Ramírez | Jan 2, 2026 | Sales
Announcing new quotas is one of the hardest conversations in sales leadership. Do it poorly and you burn trust; do it well and you set the team up for a strong quarter. With attainment already under pressure and only 43% of tech reps hitting their number in late 2023,...
by FULLCAST | Aug 26, 2025 | Blog
Did your new hire just get assigned a quota of $450,000 within their first 30 days? Get real! One of the challenges for today’s go-to-market is setting quotas that balance ambition with realistic sales targets. It’s a timely endeavor. A recent report found that 91...
