by FULLCAST | Jun 9, 2026 | Sales
Sales cycles are 57% longer than they were just a few years ago. Reps are spending more time in deals, buyers are harder to reach, and quota attainment continues to decline across the board. The instinct is to add more activity: more calls, more emails, more pipeline....
by FULLCAST | Jun 9, 2026 | Sales
Companies with rigorous ICP scoring models achieve 40-60% higher win rates and 50% shorter sales cycles. Revenue teams invest heavily in defining their Ideal Customer Profile, then route leads using basic round-robin or territory rules that ignore everything they just...
by FULLCAST | Jun 5, 2026 | RevOps
For years, B2B companies poured budgets into acquiring new logos, making customer acquisition their primary focus. That approach no longer works. Customer acquisition costs have climbed more than 60% over the past five years, sales cycles are stretching longer, and...
by FULLCAST | Jun 5, 2026 | Sales
Customer acquisition costs have increased 60% over the past five years, and revenue leaders are searching for a more efficient path to growth. Product-led sales offers a compelling GTM motion that leverages product usage data to drive pipeline, reduce CAC, and...
by FULLCAST | Jun 5, 2026 | RevOps
PLG startups raised over $15 billion globally in 2024, with a further $6 billion deployed in the first half of 2025 alone across more than 350 deals. That level of investment isn’t chasing a trend. It’s funding a fundamental shift in how B2B software...
