by Erick Ramírez | Feb 23, 2026 | Marketing, Sales
Eighty-seven percent of marketers say that ABM delivers a higher ROI than any other marketing strategy. Yet most ABM programs fail within the first year. The difference between success and failure isn’t campaign creativity or marketing technology. It’s...
by Erick Ramírez | Jan 28, 2026 | Sales
A staggering 95% of generative AI pilots fail to deliver ROI, with just 5% making it into production. AI can speed up lead qualification and improve GTM efficiency in measurable ways, yet most experiments stall before they can prove value. The problem is not the...
by Erick Ramírez | Jan 26, 2026 | Marketing
The pressure is on. A recent Deloitte survey found that 84% of leaders investing in AI say they are gaining ROI from their efforts. For marketing and revenue leaders, this sets a new standard: proving the value of AI is no longer an option, it’s the mandate. The...
by Erick Ramírez | Dec 15, 2025 | Uncategorized
Companies are pouring billions into AI, yet an MIT report finds that a staggering 95% of pilots fail to achieve their goals. The reason is simple: most AI initiatives begin with technology, not a clear business problem. For revenue teams, this leads to expensive...
