by FULLCAST | May 28, 2026 | Sales
The sales enablement market hit $6.13 billion in 2025 and is projected to grow to $25.65 billion by 2026. Organizations are pouring massive budgets into platforms designed to help sellers close more deals, faster. Sellers are still missing quotas at record rates, with...
by FULLCAST | Mar 30, 2026 | Sales
Organizations with established enablement functions are 48% more likely to experience revenue growth compared to those without dedicated enablement teams. Yet most revenue leaders face the same reality: their sales enablement strategy relies on disconnected tools and...
by FULLCAST | Mar 30, 2026 | Sales
Sales cycles are stretching, deal values are shrinking, and win rates are falling. According to Fullcast’s 2026 Benchmarks Report, last year alone, deal values dropped by 11%, win rates fell by 14%, and cycles stretched by 7%. Together, that compounded into a...
by FULLCAST | Mar 27, 2026 | Sales
Five years ago, roughly one in three organizations had a dedicated sales enablement function. Today, 76% of organizations have one. That shift didn’t happen because enablement is a nice-to-have. It happened because revenue leaders realized they couldn’t...
