by Erick Ramírez | Feb 2, 2026 | Sales
Sales Operations is the strategic function responsible for eliminating that friction. Its importance is reflected in its rapid growth, with the number of Sales Operations professionals seeing a 38% increase between 2018 and 2020. Once a back-office role focused on CRM...
by Erick Ramírez | Jan 9, 2026 | Sales
With 89% of sales professionals saying the function is critical to growth, it is time to stop treating sales operations as a back-office task. Today, sales ops builds the systems that remove friction, raise productivity, and improve forecast accuracy. Use this guide...
by Erick Ramírez | Jan 6, 2026 | Sales
Companies that invest in sales operations see 28% higher revenue growth than those that do not. Despite this, many organizations relegate the function to a tactical, administrative role, a mistake that costs real revenue. Modern sales operations connects planning,...
by Erick Ramírez | Jan 5, 2026 | Sales
If your pipeline is unpredictable and your reps spend hours chasing data instead of customers, you have an operations problem. Teams that invest in Sales Ops consistently outperform, with studies citing 28% higher revenue growth. Yet many companies still treat the...
by Erick Ramírez | Dec 24, 2025 | Sales
Sales teams slow down when operations is underpowered. High-growth companies invest more in sales operations than slower-moving peers for a reason. The role has shifted far beyond administrative work. Today, sales operations is a strategic function that drives...
