by Erick Ramírez | Feb 6, 2026 | Sales
The scope of sales operations is expanding at a startling pace. According to Gartner, professionals in the field now dedicate 73% of their time to supporting non-sales functions, a sharp increase from just 39% in 2019. This rapid evolution makes one thing clear: Sales...
by Erick Ramírez | Jan 6, 2026 | Sales
Companies that invest in sales operations see 28% higher revenue growth than those that do not. Despite this, many organizations relegate the function to a tactical, administrative role, a mistake that costs real revenue. Modern sales operations connects planning,...
