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Sales Plan Drift Management: How to Keep GTM Execution Aligned with Strategy

Sales Plan Drift Management: How to Keep GTM Execution Aligned with Strategy

by FULLCAST | Jun 4, 2026 | Sales

Your Q1 plan looked solid. Territories were balanced, quotas were calibrated, and the forecast looked strong. Then two senior reps resigned in February. A key product launch shifted to Q3. Marketing pivoted to a new Ideal Customer Profile (ICP) segment without telling...