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How to Prepare Your GTM Strategy for AI-Powered Sales: A 5-Step Framework

How to Prepare Your GTM Strategy for AI-Powered Sales: A 5-Step Framework

by Erick Ramírez | Dec 11, 2025 | Sales

AI has shown a 30% or better improvement in win rates for sales teams, but many organizations fail to capture this value. They invest in AI-powered tools only to layer them on top of disjointed, patched-together systems that limit their impact. The problem is not the...
The Modern Sales Plan: The Strategy That Drives Revenue in 2026

The Modern Sales Plan: The Strategy That Drives Revenue in 2026

by Erick Ramírez | Dec 9, 2025 | Sales

That sales plan you spent all of Q4 building in a spreadsheet is already obsolete. It was disconnected from your CRM the moment it was finished, creating a gap between your strategy and your team’s daily execution. Our 2025 Benchmarks Report found that even after...
What is Sales Operations? A Guide to Driving Revenue Efficiency

What is Sales Operations? A Guide to Driving Revenue Efficiency

by Erick Ramírez | Dec 8, 2025 | Sales

For too long, companies have treated sales operations as a tactical, back-office function. This outdated view creates friction and slows growth. Today, sales operations sets up the plans, systems, and rules that help GTM teams forecast and hit revenue targets. The...
Align Compensation Plans with Territories and Quotas

Align Compensation Plans with Territories and Quotas

by Erick Ramírez | Nov 28, 2025 | Uncategorized

According to our latest research, a staggering 76.6% of sellers missed their quota in the first half of 2025, revealing a major gap between planning and performance. This is not just a sales issue. It signals structural misalignment across the revenue engine. The...
The Evolution of Sales Planning: From Static Spreadsheets to AI

The Evolution of Sales Planning: From Static Spreadsheets to AI

by Erick Ramírez | Nov 26, 2025 | Sales

By 2025, an estimated 80% of B2B sales interactions will happen in digital channels. That digital-first reality has undermined the old assumptions behind annual, spreadsheet-heavy sales plans. Many revenue teams still plan once, then spend the year patching a plan...
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