by Erick Ramírez | Dec 5, 2025 | Sales
Hitting sales targets is getting harder, fast. Recent industry data shows that overall quota attainment was just 43.14% as of Q4 2024, highlighting a significant execution gap. Our own research confirms this trend; our 2025 Benchmarks Report found that a staggering...
by Erick Ramírez | Dec 1, 2025 | Blog
If you’re worried about hitting quota, you’re not alone. Even after quotas were reduced in 2025, new research shows that nearly 77% of sellers still missed their number. This isn’t just a personal performance issue; it points to planning that feels opaque and...
by Erick Ramírez | Nov 4, 2025 | Blog
A sales quota is a critical tool for directing sales behavior and achieving strategic goals. But according to recent research, a staggering 87% of sales leaders have no set method for setting quota targets, often leading to misaligned goals and demotivated teams. When...
by Erick Ramírez | Oct 28, 2025 | Blog
Only 47% of sales reps consistently hit their targets. That shortfall signals a breakdown in how organizations set and manage goals. At its core, a sales quota is a time-bound sales target assigned to a rep, team, or region. Yet it’s more than a number. It...
