by FULLCAST | Apr 14, 2026 | Sales
According to recent industry research, only 25% of B2B sales reps hit quota in 2024. That’s not a minor performance dip. That’s a systemic failure costing companies millions in missed revenue, broken forecasts, and widespread sales team disengagement....
by Erick Ramírez | Dec 5, 2025 | Sales
Hitting sales targets is getting harder, fast. Recent industry data shows that overall quota attainment was just 43.14% as of Q4 2024, highlighting a significant execution gap. Our own research confirms this trend; our 2025 Benchmarks Report found that a staggering...
by Erick Ramírez | Nov 5, 2025 | Blog
It’s a frustratingly common scenario: only 47% of reps consistently hit their quota. When half the team misses its number, the problem isn’t just performance; it’s a broken GTM plan. Our 2025 Benchmarks Report reveals that even with lowered targets, nearly...
by Erick Ramírez | Nov 4, 2025 | Blog
A sales quota is a critical tool for directing sales behavior and achieving strategic goals. But according to recent research, a staggering 87% of sales leaders have no set method for setting quota targets, often leading to misaligned goals and demotivated teams. When...
