Go to market.
With DR. AMY COOK
Nicole Farina: It’s Not About the Tools: True Transformation Starts With Vision
From fashion school in New York City to shaping go-to-market transformation at a global engineering simulation software company.
Jared Barol: Vertical Strategy: How to Invest Smarter, Not Faster
Building a successful vertical strategy takes more than picking the right industries—it’s about timing, investment, and structure.
Peter Ikladious: The Secret to Company Scaling: RevOps
In this episode of Go To Market with Dr. Amy Cook, Peter explains that RevOps drives efficient growth fast by aligning sales,...
Mason McMullin: Broken RevOps Playbook? Here’s How to Fix It
Mason McMullin, VP of RevOps and Strategy, doesn’t sugarcoat it: visibility is everything. If your processes aren’t documented, shared, and owned, they...
Mike Rizzo: RevOps Leaders Need a Marketing Ops Mindset
From digital marketing to RevOps: Discover Mike Rizzo’s surprising path to the top, including site migrations and revenue tech.
Lonny Sternberg: Are You Building for Today or Scaling for Tomorrow?
RevOps leaders know the grind—endless dashboards, process optimizations, and firefighting urgent issues.
Noah Marks: How RevOps Aligns Teams for Growth
Want to know the real secret to scaling a company? It’s not just about revenue—it’s about alignment.
Rob Levey: From Rolodex to AI: The Evolution of Revenue Operations
RevOps has come a long way—from the wild days of spreadsheets and gut instincts to AI-driven precision.
Connecting the Dots: Why Attribution Is the Backbone of RevOps Success
Organizations juggle data from marketing, sales, and customer success, but without accurate attribution, they’re flying blind.