Go to market.
With DR. AMY COOK
Joe Nicholls: Career Detours, Customer Empathy, and Cooking Up Better Business Outcomes
In this episode of Go-To-Market with Dr. Amy Cook, Amy sits down with Joe Nicholls, Revenue Operations leader and GTM expert, whose...
Nick Soldano: A Recruiter’s Journey Into Revenue Operations
Some people plan their careers down to the minute. Others get launched into theirs from a completely different field and they never...
Adam Cornwell: Turning CRM Strategy Into Sales Rep Satisfaction
When spreadsheets and pipelines surround us, it’s easy to forget the bigger picture: impact, strategy, and real operational transformation.
Aditya Gautam: Understanding AI Agents Beyond the Hype
On the latest episode of Go To Market with Dr. Amy Cook, Amy talks with Aditya Gautam, an AI pioneer whose work...
Brennan Petar—Building High-Impact Teams from the Ground Up
The path from sales rep to president isn’t always a straight line. But for Brennan Petar of GoGuardian, every twist and turn...
Fullcast + Commissionly: The Future of Commission Planning
In this episode of Go To Market with Dr. Amy Cook, we’re celebrating a major moment for Fullcast
Keith Lutz: Relationships Are the Real Engine Behind RevOps Success
If you think RevOps is just about tech stacks and KPIs, think again. In the latest episode of Go To Market with...
Rob Stanger: Deal Health, ICP, and the Real Work Behind Quotas
When most people think about hitting a sales number, they picture a high-performing rep closing deals at the end of the quarter.
Maxwell Nee: The Hidden GTM Risks No One Talks About
Most go-to-market strategies don’t crumble because of a lack of funding—they fail because of blind spots hiding in plain sight.