by Erick Ramírez | Dec 5, 2025 | Sales
Hitting sales targets is getting harder, fast. Recent industry data shows that overall quota attainment was just 43.14% as of Q4 2024, highlighting a significant execution gap. Our own research confirms this trend; our 2025 Benchmarks Report found that a staggering...
by Erick Ramírez | Dec 4, 2025 | Uncategorized
When nearly 91% of organizations have missed quota expectations, it’s clear the problem runs deeper than the number itself. For many revenue leaders, the root cause is a fundamental misalignment between their go-to-market strategy and their quota structure. The...
by Erick Ramírez | Nov 25, 2025 | Sales
Sellers who partner with AI are 3.7 times more likely to hit their targets. That advantage shows up when teams use AI to plan quotas, prioritize pipeline, and coach performance. Yet most revenue teams still build their plans on guesswork, relying on formulas like...
by Erick Ramírez | Nov 20, 2025 | Sales
In a recent study, 87% of sales leaders have no set method for setting quota targets, which often creates a disconnect between corporate goals and sales reality. This traditional, sales-only approach creates unrealistic targets, encourages sandbagging, and ultimately...
by FULLCAST | Sep 11, 2024 | Blog
It’s Day Two at Saastr Annual 2024. We’ve talked with many attendees about the impact of AI technology on the Go-to-Market model and ways these innovations change how leaders manage RevOps. Did you know 90% of leaders use AI to increase how quickly they sense and...
