by Erick Ramírez | Dec 26, 2025 | Uncategorized
According to Salesforce’s 6th State of Sales report, only 28% of reps met their quota in 2023. That result signals a planning problem, not a talent problem. Relying on last year’s number plus a percentage leads to unrealistic targets, discouraged reps, and...
by Erick Ramírez | Dec 23, 2025 | Sales
You wouldn’t start a cross-country road trip without GPS. So why navigate your most important journey, the route to revenue, with an outdated map? Static, spreadsheet-based plans cannot keep up with market changes, which leaves sales teams with inefficient territories...
by Erick Ramírez | Dec 19, 2025 | Uncategorized
A staggering 67% of sales reps don’t expect to meet their quota this year, and 84% missed it last year. That gap shows quota setting must fit your stage and sales model. The aggressive, top-down approach that helps a startup sprint can undermine an enterprise’s...
by Erick Ramírez | Dec 17, 2025 | Uncategorized
According to Salesso, Only 24.3% of salespeople exceed their yearly quota, a number that shrinks dramatically during economic uncertainty. When markets are volatile, traditional top-down quota setting becomes a risky exercise. This approach often leads to...
by Erick Ramírez | Nov 27, 2025 | RevOps
In 2024, a staggering 84% of sales reps missed quota. That is not a rep problem. It is a GTM problem. Leaders design ambitious go-to-market plans in the boardroom, then watch them collapse when those plans hit disconnected, unrealistic sales targets. Many teams treat...
