by Erick Ramírez | Jan 7, 2026 | Sales
Selling to existing customers has a 60-70% success rate, yet most go-to-market plans sideline expansion revenue. That disconnect creates avoidable gaps in performance and planning rigor. Revenue teams often rely on disjointed spreadsheets and ad-hoc goals for...
by Erick Ramírez | Jan 2, 2026 | Sales
Setting ambitious yet achievable sales quotas remains a common challenge for revenue leaders. While many turn to industry benchmarks for guidance, the numbers tell a different story: only 24.3% of salespeople actually exceed their yearly target. This gap points to...
by Erick Ramírez | Dec 9, 2025 | Sales
Most companies set their sales reps up to fail. According to Salesforce, 67% of sales reps do not expect to meet their quota this year, a problem compounded by the fact that 84% missed their targets last year. This widespread failure is not about effort; it is a...
by Erick Ramírez | Dec 1, 2025 | Blog
If you’re worried about hitting quota, you’re not alone. Even after quotas were reduced in 2025, new research shows that nearly 77% of sellers still missed their number. This isn’t just a personal performance issue; it points to planning that feels opaque and...
by Erick Ramírez | Nov 18, 2025 | Blog
The promise of AI in sales is everywhere, yet many enterprise AI transformation projects are failing to deliver. As recent studies like the 2025 Benchmarks Report reveal, the reason isn’t the technology itself; it’s the strategy. Most companies are simply layering AI...
